Where Brands
and Fans
Grow Together.
From new drops to brand beauty trials — where K-beauty lovers gather.
50+
K-Beauty Brands
Daily
New Drop Updates
5 Countries
Global Service
0%
Ad-Free Reviews
Drop Calendar
Upcoming Launches
See what's dropping next in K-beauty
Get launch alerts — Follow a brand and we'll tell you the day its new product drops.
New Drops
The latest K-beauty, before anyone else
Updated daily, direct from official brand sources worldwide.
How It Works
Try it, review it, get rewarded
Join a beauty trial from a brand you love and earn rewards.
01
Apply
Apply to a beauty trial from a brand you like.
02
Try It
Get selected and try the product yourself.
03
Leave a Review
Share your review and earn rewards.
Trial Program
zamface beauty trials, now on BONI
Proven beauty trial campaigns, already tested on zamface
무지개맨션
인피덤
어바웃톤
더마비
넘버즈인
티엘스
리얼베리어
꽃빵
지베르니
아크웰
딘토
쿤달Community
Beauty insiders,
speaking honestly
Trial reviews, new drop news, daily routines — all of it.
Posts from other countries are translated into your language.
Chanel Rouge Coco Baume is INSANE. The color payoff is everything 😍
Best moisturizers for dry skin — a must-try list for K-beauty beginners
Olive Young sale ends today! Don't miss it 🛒
Cool-tone lip recommendations for summer? Help me out! 🙏
Finally got the new rom&nd palette. It's literally glowing ✨
Chanel Rouge Coco Baume is INSANE. The color payoff is everything 😍
Best moisturizers for dry skin — a must-try list for K-beauty beginners
Olive Young sale ends today! Don't miss it 🛒
Cool-tone lip recommendations for summer? Help me out! 🙏
Finally got the new rom&nd palette. It's literally glowing ✨
Chanel Rouge Coco Baume is INSANE. The color payoff is everything 😍
Best moisturizers for dry skin — a must-try list for K-beauty beginners
Olive Young sale ends today! Don't miss it 🛒
Cool-tone lip recommendations for summer? Help me out! 🙏
Finally got the new rom&nd palette. It's literally glowing ✨
Chanel Rouge Coco Baume is INSANE. The color payoff is everything 😍
Best moisturizers for dry skin — a must-try list for K-beauty beginners
Brand Partners
Become a Brand Partner
Meet global K-beauty fans and grow together with BONI.
Available to brands of all sizes.
Trial campaign management
Only fans who follow your brand can apply, so uninterested applicants are filtered out. Purchases and reviews are verified stage by stage
New launch promotion
Featured at the top of the drop calendar, with alerts sent automatically to followers on launch day
Fan community
Publish drops, events and news from your own brand home, and track growth on the brand ranking
Content Creative
AI one-stop content marketing
Generate brand imagery and copy with AI, then publish straight to social through the Instagram API. From planning to publishing, in one place.
50+
Partner brands
2,400+
Trials completed
120K+
Reviews to date
Cumulative figures from zamface
FAQ
Frequently asked questions
What is BONI?
BONI is a global K-beauty community platform. It brings together new product launch information, ad-free real reviews, brand beauty trials, and a community of K-beauty fans from around the world.
How do beauty trials work?
Apply to a beauty trial from a brand you like. If you are selected, you try the product yourself and leave a review, and you earn rewards for it. Open trials can be found in the BONI service.
Are the reviews on BONI sponsored?
No. Every review on BONI is written by someone who actually used the product. There is no sponsored or paid review content on the platform.
Which languages does BONI support?
Korean, English, Japanese, Chinese and Spanish. Community posts written by users in other countries can also be translated into your own language.
How can a brand partner with BONI?
Brands of any size can join as a partner. BONI supports beauty trial campaigns, new launch promotion, and fan community building through a dedicated brand home. Contact partner@boni.co.kr for enquiries.
Start with BONI today
Where Brands
and Fans Meet.
Quests, community, rewards — a platform where brands and fans grow together.
Get Started